I’m Michelle, founder of Show & Tell.

We stand for realness, empathy, passion…and above all a love of visual storytelling.


I’ve always loved telling stories. Growing up, my parents were hard-core hippies and didn’t believe in TV. I felt so left out when everyone at school talked about Wonder Woman, but I got to spend hours creating and writing. To this day my penchant for exaggerating for dramatic effect drives my husband nuts!

People do not buy goods and services. They buy relations, stories and magic.

Seth Godin

Marketing Guru

The path less travelled.

The irony is, despite my TV-free youth, I ended up making a career out of television, where I spent over 15 years honing my skills in producing, directing, scriptwriting, editing and marketing.

I founded Show & Tell so I could share the human stories behind the business world, with the support of my talented team.

So how do you find and share the story behind your business?  That’s where I come in.

I’m interested in you.

Why did you start your business? What drives you? What do you do better than anyone else? I want to find the magic in your story and lovingly craft it into a video that makes your customer feel something.

Science has proven that when a story engages our emotions, our brains light up as if we were experiencing the story ourselves. We feel connected, engaged and part of something bigger.

So let’s make a time to chat and see what video can do for your business.

Giving Back

Both my parents were therapists when I was growing up. I know…always a recipe for disaster right? (And yes I did go off the rails as a teenager!)

But my parents gave me something other than an urge to rebel. They taught me to care for others. In our house people who needed help were never turned away. I remember a stream of people staying with us…from the recovering drug addict to the lady who never washed.

I know some people were horrified at what my parents exposed us to. But it taught me the greatest lesson in life. Compassion, and the importance of giving back.

Now it’s part of my business model. Twice a year I make videos for charities to help them spread their message.

I’m not telling you this so you think I’m some kind of saint (believe me I’m not), but I want you to know that by supporting my business, you’re enabling a bunch of amazing people to continue their important work in the world.

Michelle Sokolich
Auckland, New Zealand

021 620 600
[email protected]nz

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