Turn intent into action
with stories
that move people to give.
You're asking people to fund something
they don't see every day,
and often don’t fully understand.
Your foundation, your charity, your medical practice - the work you do is profound, but it's often invisible until you translate it into human terms.
Donors want to understand the impact of their money. They want to see themselves in the story. But when they're sitting in a gala, or reading a proposal, or scrolling past an appeal - without a clear, emotional connection to the people your work helps - their wallets stay closed. You end up asking for money without the emotional permission to give it.
When donors don't feel the impact, you leave money on the table. Campaigns that should move people fall flat. You're competing for attention and funds with every other worthy cause, and generic statistics don't cut it.
The difference between a donor who writes a small cheque and one who becomes a major supporter is often just one thing: did they feel it?
Video changes this.
When you tell the real story of someone whose life changed because of your work - with authentic emotion, with dignity, with their voice at the centre - donors shift from intellectual agreement to emotional commitment. They see the person. They understand the stakes. And they want to be part of that story.
A well-crafted patient journey or impact story played at the right moment
can move someone from "that sounds nice" to "I want to help fund more of this”.
WHAT THIS LOOKS LIKE:
GLAUCOMA NZ
Miles’ story
An inspiring patient journey that follows Miles as he navigates life with glaucoma — full of resilience, honesty, and perspective. Stories like this build emotional connection and trust, helping audiences see the human impact and feel motivated to support the cause.
STARSHIP FOUNDATION
A life changed
A powerful story from a family whose daughter’s life was saved through heart surgery at Starship, and what it means to return to a space designed with care. By showing how donor support transforms the environment — from clinical to comforting — this kind of content makes the impact of giving feel real, tangible, and deeply human.
your story
flagship
video
One strong story, delivered across every channel.
Includes:
Half day shoot
1 × 2 minute hero video
A patient story, about us, recruitment, fundraising or ‘what to expect’ video
4 × 30 second social cutdowns Reshaped for each platform
Still frames pulled from the footage Social media quality
$6,500 + GST
CONTENT
LIBRARY
A hero story, plus supporting videos for different parts of your organisation.
Includes:
Full day shoot
1 × 2 minute hero video
Usually your about us or impact story
3 × 1 minute supporting videos
Shorter pieces built from the same day's footage. Think recruitment, onboarding, patient FAQs or donor thank-yous.
40 edited high-resolution photos With a dedicated photo set-up if needed
$10,500 + GST
video
series
Four distinct stories, each produced in its own right and planned & booked as one project.
Includes:
Two full shoot days
4 × videos up to 5 minutes each
Each with its own interviews, footage, script and storyboard. Like four patient stories, four role-specific recruitment films, or a pre-surgery series.
8 × 30 second social cutdowns
Pulled from across the series, reshaped for each platform
20 edited high-resolution photos Captured alongside every story
$17,000 + GST
Every package includes:
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![Two women sit at a wooden table, looking at a silver Apple laptop, smiling; a potted plant and candle are on the table.]()
Strategy & Planning
We start with a clear plan: your goals, your audience and who needs to sign off. Story direction, interview questions, shotlists and consent forms are all sorted before we film. Already have your own consent process? I'll work within it.
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![A woman with shoulder-length hair takes a photo with a camera in a store or pharmacy, while another woman in the foreground is reaching for a product on a shelf.]()
Shoot Day
Professional camera, lighting and audio. Anyone sharing their story gets a briefing call beforehand, so they know exactly what to expect. On the day I work around clinical schedules and keep things relaxed for everyone in front of the camera.
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![Computer monitor displaying video editing software with a paused video of a woman in a bookstore or library setting.]()
The Edit
Your footage is shaped into polished videos that work hard across every channel, with colour grading, audio mixing, music licensing and basic graphics included. Every cut is checked for privacy and dignity, so people are shown the way they'd want to be.
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![A woman with short blonde hair wearing a pink blouse and decorative earrings is working on a laptop in a modern office with shelves and books in the background.]()
Feedback & delivery
Two rounds of feedback on every project, with your clinical team's input included and a timeline that allows for your approval process. Delivery in the formats you need, with everything ready to roll across your platforms.
“The bigger impact videos you’ve created for us are incredibly effective at events. They quieten the room, evoke emotion, and connect people to the cause.”
— TASHA JOHANSSON
Brand and Communications Manager, STARSHIP FOUNDATION
ready to give your donors a reason to give?
A 30-minute call, no pressure. I'll come with questions.