human stories
that heLP people trust your care
Strategic healthcare storytelling helping people understand your care, trust your organisation and support the work you do.
Trusted by organisations including:
People NEED TO TRUST YOU BEFORE THEY CHOOSE YOU.
Families choosing aged care want to know their loved one will be treated with dignity.
Donors want to see the real impact of the work they support.
Patients facing difficult medical decisions need confidence in the people caring for them.
And talented clinicians want to feel that same sense of trust before deciding where to work.
That’s why a lot of healthcare videos don't land - they’re filmed, but never shaped into something that actually connects.
Healthcare is complex. The work you do every day is extraordinary, yet it isn’t always easy to explain in a way that people can truly understand.
Capturing these stories requires real care. Patient experiences are personal, clinical environments are busy, and issues like consent, privacy and dignity aren’t afterthoughts…they’re the foundation.
That’s where thoughtful storytelling makes the difference.
It has to be done in a way that doesn’t add more to your plate.
Clear process, minimal disruption, and someone who already understands how healthcare environments work — so you're not spending time explaining the basics or managing the production on top of everything else
You won’t be handed a blank page or asked to figure it out. I guide the process, shape the story, and keep things moving — so you can stay focused on your work.
This isn’t just filming what you do. It’s shaping it into something people can understand, trust, and act on.
Are you looking to…
Build trust and awareness with patients?
Drive fundraising through emotional storytelling?
Attract and retain clinical talent?
What my clients say
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Fundraising video
STARSHIP FOUNDATION
“Michelle is amazing to collaborate with. She takes perfect direction, follows a brief and meets deadlines - as well as bringing her own creative flair, intuition and warmth.”
- Tasha Johansson: Brand & Comms Manager
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Brand story
AUCKLAND GYNAECOLOGY SPECIALISTS
“I really appreciated Michelle taking the reins - from shaping the storyboard to deciding how the video would come together. She asked the right questions, then took away the mental load. It never felt like hard work.”- Sam Holford: Gynaecologist
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Recruitment video
EMERGE AOTEAROA
“Michelle managed to convey all the key messages and capture the essence of our culture perfectly. We were nervous talking on camera but Michelle made it easy and it was actually kind of fun!”- Alisa Hathaway: Talent Acquisition Team Lead
