Turn complex care
into stories
patients understand & trust.
But medical terminology, clinical processes, and the sheer complexity of what you offer make it hard to communicate that clearly.
You end up having to explain the same things over and over, and not everyone walks away confident.
Your patients, CLIENTS, OR RESIDENTS
need to understand what you do
before they commit to your care.
When patients don’t understand or don’t trust what you’re offering, they delay decisions, seek second opinions, or go elsewhere. That costs you – in revenue, in reputation, and in the people you could have helped.
Video changes this. And when it’s done properly, it doesn’t create more work — it reduces the time you spend repeating, explaining, and clarifying.
When you translate your care into human stories – real journeys, real outcomes, real people – suddenly it clicks. Patients see themselves in your story. The right video means they arrive already understanding what’s happening, not hearing it for the first time in the room.
When people understand you, they trust you.
WHAT THIS LOOKS LIKE:
BRAND VIDEO:
Janice Sommerville, Orthodontist
A warm, personal brand video that reflects how Janice runs her practice — approachable, caring, and genuinely patient-focused. By showing the human behind the expertise, it helps patients feel comfortable and confident before they even walk through the door.
SOCIAL AWARENESS SERIES:
Elevit Supplements
Real, unscripted conversations with mums, designed to feel supportive rather than sales-driven. By leading with honesty and lived experience, the series builds connection and positions Elevit as a brand that genuinely understands its audience.
Health Navigator Charitable Trust
PATIENT INFORMATION VIDEO:
A clear, practical guide to help patients get the most out of a GP visit. Content like this simplifies complex processes, answers common questions, and gives people the confidence to take the next step — reducing uncertainty before they even arrive.
your story
flagship
video
One strong story, delivered across every channel.
Includes:
Half day shoot
1 × 2 minute hero video
A patient story, about us, recruitment, fundraising or ‘what to expect’ video
4 × 30 second social cutdowns Reshaped for each platform
Still frames pulled from the footage Social media quality
$6,500 + GST
CONTENT
LIBRARY
A hero story, plus supporting videos for different parts of your organisation.
Includes:
Full day shoot
1 × 2 minute hero video
Usually your about us or impact story
3 × 1 minute supporting videos
Shorter pieces built from the same day's footage. Think recruitment, onboarding, patient FAQs or donor thank-yous.
40 edited high-resolution photos With a dedicated photo set-up if needed
$10,500 + GST
video
series
Four distinct stories, each produced in its own right and planned & booked as one project.
Includes:
Two full shoot days
4 × videos up to 5 minutes each
Each with its own interviews, footage, script and storyboard. Like four patient stories, four role-specific recruitment films, or a pre-surgery series.
8 × 30 second social cutdowns
Pulled from across the series, reshaped for each platform
20 edited high-resolution photos Captured alongside every story
$17,000 + GST
Every package includes:
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![Two women sit at a wooden table, looking at a silver Apple laptop, smiling; a potted plant and candle are on the table.]()
Strategy & Planning
We start with a clear plan: your goals, your audience and who needs to sign off. Story direction, interview questions, shotlists and consent forms are all sorted before we film. Already have your own consent process? I'll work within it.
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![A woman with shoulder-length hair takes a photo with a camera in a store or pharmacy, while another woman in the foreground is reaching for a product on a shelf.]()
Shoot Day
Professional camera, lighting and audio. Anyone sharing their story gets a briefing call beforehand, so they know exactly what to expect. On the day I work around clinical schedules and keep things relaxed for everyone in front of the camera.
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![Computer monitor displaying video editing software with a paused video of a woman in a bookstore or library setting.]()
The Edit
Your footage is shaped into polished videos that work hard across every channel, with colour grading, audio mixing, music licensing and basic graphics included. Every cut is checked for privacy and dignity, so people are shown the way they'd want to be.
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![A woman with short blonde hair wearing a pink blouse and decorative earrings is working on a laptop in a modern office with shelves and books in the background.]()
Feedback & delivery
Two rounds of feedback on every project, with your clinical team's input included and a timeline that allows for your approval process. Delivery in the formats you need, with everything ready to roll across your platforms.
“You capture the person, not just the answers. It feels like a real story, and that’s what people connect with. That’s what makes it powerful — and it’s what drives people to respond.”
— pippa martin
General Manager, glaucoma NZ
READY TO START TELLING YOUR STORY?
A 30-minute call, no pressure. I'll come with questions.