She'd signed the consent form. She meant it when she signed it. And within a few minutes of the camera rolling, it was clear she wasn't ready. A story about the difference between consent on paper and consent in the room, plus a guide worth an hour of your time.

After hundreds of videos, one question kept coming back: which projects brought me the most joy? Without hesitation, it was healthcare. Here's why I'm doubling down on that - and what it means for the stories I want to help tell.

Good video rarely fails in the edit. It fails weeks earlier, when nobody asked the right questions. Here’s what the prep actually looks like, and the three things most businesses skip before a shoot.